Copy Data Management – Not just a bandaid for storage growth.

Two times in the past month I have met with orgs who are sick and tired of just purchasing more and more storage. So they are stopping, and trying to make do with what they have, rather than continue the constant trend of purchasing storage as they grow. Well, this is intact what Copy Data Management addresses. While storage companies in the plenty have added many significant features like zero byte clones, snapshots, and dedup these orgs are still consuming storage at a rapid rate. Companies selling dedup arrays, actually want you to buy more arrays… 10yrs ago when Actifio was formed, we started as we realised that most of the addressable storage was not in Production, it was in the supporting layers hidden behind the scenes, the dev/test/pre-prod, the backup and DR copies, all consuming yet another copy of your stuff, because it is needed for that use…

Reduce Costs with Infrastructure-less Backup for VMware

Say What ??? OK, So I’ll start by saying that I am taking a little bit of a marketing liberty here… But please let me explain further. It might save you a bundle of cash. Traditional and So called Next-Generation VMware backup solutions, while living in a so-called Software Defined world, drag a heap of hardware sales with them (think storage, compute and networking), and while this is still valid and required for many customers, with ubiquitous access to good communications infrastructure these days (WAN/Internet throughput), it’s becoming less of a requirement, and in many customers no longer required. So how is this achieved: a) Object Storage – This could be considered infrastructure to some, but for the purpose of this blog post and discussion, I am referring to infrastructure as something you need to purchase, install into your premises or Data Centre’s, and then continue to manage it…