Two times in the past month I have met with orgs who are sick and tired of just purchasing more and more storage.
So they are stopping, and trying to make do with what they have, rather than continue the constant trend of purchasing storage as they grow.
Well, this is intact what Copy Data Management addresses.
While storage companies in the plenty have added many significant features like zero byte clones, snapshots, and dedup these orgs are still consuming storage at a rapid rate. Companies selling dedup arrays, actually want you to buy more arrays…
10yrs ago when Actifio was formed, we started as we realised that most of the addressable storage was not in Production, it was in the supporting layers hidden behind the scenes, the dev/test/pre-prod, the backup and DR copies, all consuming yet another copy of your stuff, because it is needed for that use…
